Founded in 1975, Asset Planning Corporation is one of the most experienced independent financial planning firms in the country, with four decades of accumulated wisdom to serve our clients.

Unlike many financial planners who are focused on the products they sell, we are independent fee-based planners. This means we are truly client-centric. We give you expert advice for a fee, working exclusively for you. Our custom solutions fit your needs and help achieve your goals.

Simply put, our goal is to give you peace of mind.

As a truly client-centric firm, we believe that financial literacy is vital to fiscal health; so we encourage individuals and families to pursue financial knowledge, experience and wisdom. All it takes is the curiosity to participate.

Being a hometown small business means we are flexible; being a nationally-recognized leader in the industry offers our prestigious professional experience at your doorstep.

Our clients value their time as well as their financial security. Often, they are focused on balancing the demands of their career, and time with family and friends. Despite this busy lifestyle, our clients are focused on meeting financial goals for the present and future, and seek the expertise of an experienced team of financial planners to guide them through the complex world of personal finance.

Many of our clients sought the counsel of a financial advisor in the past, but still feel that something is missing. They often find themselves with a patchwork collection of investments, annuities, and insurance and a lot of unanswered questions. This lack of clarity around their future well-being leaves them confused and uneasy.

Our clients desire a long-term relationship with a trusted personal financial planner.

They are less concerned with timing the markets and picking the next hot stock than they are with developing and staying the course of a lifelong investment plan.

At Asset Planning Corporation, we provide our clients with a plan and an investment strategy customized to meet their unique financial goals and needs. More importantly, we provide guidance and accountability throughout the life of our clients’ financial plans.

We’re all different.

We believe that our clients’ investment portfolios should be unique to them – structured around their own financial goals and risk tolerance. So we begin each new client relationship by developing a detailed financial plan around those individual wants and needs; for now, and for the future.  This plan becomes the guiding light for investment decisions made with the client.

And we also recognize that life changes, and sometimes changes our financial goals. So we highly encourage regular reviews with each of our clients to adjust that financial plan and, in turn, their investment strategy.

With a solid understanding of a client’s financial goals, we build his or her portfolio around the following four principles:


By diversifying portfolios over a broad range of asset classes, we aim to minimize the volatility that any one class may experience over a period of time.


Investing should not be dictated by emotions and short-term trends, but rather by time-tested investment science.


Reacting to the market’s short-term trends and volatility rarely pays off. Instead, a portfolio should be developed and maintained with long-term goals in mind.

Costs Matter

By minimizing the cost of investment vehicles used, portfolio returns are optimized.


“With a servant’s heart” that’s how we strive to serve you. Each member of the Asset Planning Corporation team is passionate about providing the kind of excellent financial planning that delivers peace of mind. Get to know our service team, then come meet us in person:

Paul K. Fain, III, CFP® – President

Paul places great value on balancing heart, mind and spirit. “We are in a complex business – financial planning – in which numbers and data are flowing through our world constantly so we have to be technically competent. We also have to be thoughtful and caring, our clients have dreams and goals and needs in their lives. And, our work must have meaning – to serve others before ourselves – to make a difference.”

During the past 28 years as a financial planner, Paul has evolved from apprentice, to planner, to professional leader. He has led APC since 1994. He has served on local and national boards and committees for the Financial Planning Association and/or its predecessor, the Institute of Certified Financial Planners. He was chairperson of the FPA Retreat Conference for advanced practitioners in 2007.

Paul is a regular contributor to print and television news. He was the subject of a 2013 television biography series, “Anything is Possible.” He considers it an extraordinary blessing to be at the helm of a legacy small business with some client relationships that span four decades and multiple family generations. Paul is married to his college girlfriend, Tina. They have three children, Macy, Jackson, and Harrison; as well as one dog, Mabel. They enjoy their church fellowship, movies, travel, and good food.


"Courage is not simply one of the virtues but the form of every virtue at the testing point, which means at the point of highest reality."
- C.S. Lewis

Read Paul's Blog Posts


Paul K. Fain, III, CFP® – President

New Joe O

Joe Ottaviano – Vice President


Suzanne W. Himes, CFP® – Lead Financial Planner


Kathy Patty, RP® – Director of Administration


Steve Carlson – Client Service Administrator


Sara Fanjoy – Office Coordinator


If you have enjoyed working with APC, Please recommend us to your peers.



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