Saving Plan

Savings Limits

Penny-Pinching Consumers The economy has spurred Americans to save money any which way they can. Here’s where we’re pinching pennies: Purchasing more generic brands  63% Brown-bagging lunch  45% Going to the hairdresser or barber less  39% Cancelling one or more magazine subscriptions  33% Cutting down on dry cleaning  22% No longer purchasing morning coffee  21%