Risky Business

Risky Business | Suzanne Himes, CFP® Why do we talk so much about risk assessment? The financial markets are always reacting to a variety of global events and this volatility can be unnerving for individual investors, especially if investing without first understanding one’s personal risk profile. So, how do you begin to decide how much risk

Silver and Gold!

Silver and Gold! By Steve Carlson   “Silver and Gold!  Silver and Gold!  How do you measure its worth?  Just by the pleasure it gives here on Earth!”  – Sam the Snowman from Rudolph the Red-Nosed Reindeer I can’t help but think about Cornelius the prospector from the Rudolph movie when people ask about investing

Basic Investing Building Block #3

Basic Investing Building Block #3 By Steve Carlson and Jonathan McAlister   How can you reduce investment risk? Diversification! Diversification in investing is a technique whereby you allocate your money in different financial instruments, industries, etc. By doing so you reduce your risk by limiting your exposure to any single company. Simply put: Do not